Cody Daniel Thiessen

Welcome to the digital home of Cody Daniel Thiessen, a skilled tattoo artist and the creative force behind Scarecrow Ink, Chilliwack’s premier tattoo studio. Based in the stunning Fraser Valley of British Columbia, Cody Daniel Thiessen brings over 17 years of expertise in custom tattoo design, piercing, and client care. This platform showcases Cody’s dedication to artistry, community, and creating a welcoming space for all who walk through Scarecrow Ink’s doors. Beyond his work as an artist, Cody Daniel Thiessen is passionate about fostering a sense of belonging, supporting local initiatives, and building connections through his people-centered approach. Drawing from his years of experience and commitment to his craft, Cody Daniel Thiessen offers a unique blend of skill, vision, and warmth for anyone seeking quality tattoo work in a safe and inspiring environment.

About Cody Daniel Thiessen

Cody Daniel Thiessen is a talented tattoo artist and the owner of Scarecrow Ink, Chilliwack’s #1 neighborhood tattoo shop, nestled in the heart of British Columbia’s Fraser Valley. Surrounded by stunning mountain views and beautiful farmland, Cody Daniel Thiessen has spent over 17 years perfecting his craft and building a community where every client feels like family. At Scarecrow Ink, he and his team pride themselves on creating a welcoming, safe, and relaxing space, whether you’re visiting for a tattoo, piercing, or a free consultation to plan your next custom piece. With an open floor plan and highly trained, experienced staff, Scarecrow Ink is more than a shop—it’s a home away from home. Cody Daniel Thiessen invites you to explore their portfolios, reviews, and merchandise, and to reach out anytime. He looks forward to welcoming you into the Scarecrow Ink family and making your tattoo dreams a reality.

Building a Successful Tattoo Business: Lessons from Over 17 Years in the Industry

The tattoo industry has come a long way from its underground roots, evolving into a thriving field celebrated by diverse audiences worldwide. For tattoo artists and studio owners, building a successful business in this dynamic industry requires a blend of artistic skill, business acumen, and an unwavering commitment to customer satisfaction. Drawing from over 17 years of industry experience, Cody Daniel Thiessen provides insights into how to establish and grow a tattoo business, from the basics of customer service to the nuances of branding and client loyalty.

Prioritize Quality and Safety Above All

One of the non-negotiable aspects of a successful tattoo business is maintaining the highest standards in quality and safety. Clients expect studios to be not only clean but also compliant with health and safety regulations. Cody Daniel Thiessen explains that this involves using sterilized equipment, high-quality inks, and ensuring that all artists and staff follow proper hygiene practices. Keeping up with certification, such as Bloodborne Pathogens Training, and adhering to health department guidelines can set you apart in an industry where safety is paramount.

Having a consistent routine for cleaning and sterilizing workspaces not only protects clients but also reassures them, fostering trust. Displaying certifications and health permits prominently can give clients peace of mind, knowing they’re in safe hands.

Master the Art of Customer Service

Exceptional customer service is essential in building a loyal client base. From the moment a potential client walks into your studio or reaches out online, how you engage with them matters. Treat each client as a unique individual with their own story, goals, and vision. Listening actively and providing constructive input on their ideas not only shows respect but also allows you to create a design that reflects their personality and desires.

Educating clients about the tattoo process, aftercare, and what to expect can make a significant difference in their experience. Providing written aftercare instructions and offering follow-up appointments to check on the tattoo’s healing can set your studio apart. Additionally, being patient with first-time clients who may have questions or concerns builds trust, making them more likely to return for future tattoos.

Build a Strong Brand Identity

A recognizable brand identity can set your studio apart from others and attract a dedicated clientele. Your brand extends beyond your logo and the decor of your studio. It encompasses your artistic style, the ambiance you create, and the overall experience you provide. Are you known for bold and edgy designs, or do you specialize in fine-line tattoos and custom artwork? Developing a signature style that reflects your strengths will help you attract clients who resonate with your work.

Your branding should also be reflected in your online presence. Cody Daniel Thiessen understands that a cohesive and professional website with a gallery of past work, clear pricing information, and contact details can help attract potential clients. Consistency across social media platforms, showcasing your studio’s personality, and using high-quality photos of your work will also reinforce your brand.

Invest in Marketing and Social Media

In today’s digital age, a robust online presence is vital. Leveraging social media platforms such as Instagram, TikTok, and Facebook allows you to showcase your portfolio, interact with clients, and attract new customers. Regularly posting high-quality images and videos of recent work, studio updates, and behind-the-scenes content can humanize your brand, building a more personal connection with potential clients.

Utilizing Instagram Stories, Reels, and TikTok videos to showcase your creative process can boost engagement. Paid advertising on social media and Google can also be effective if targeted correctly. Consider partnering with influencers or local personalities who align with your brand to reach a broader audience. And don’t forget about the power of client testimonials and reviews—encourage satisfied clients to leave reviews on Google and Yelp to build credibility and attract new business.

Develop a Signature Style and Niche

In a saturated market, standing out is crucial. Many of the most successful tattoo artists have a recognizable style that draws clients specifically to them. Developing a unique style takes time and experimentation but can be well worth the effort. Whether it’s minimalistic fine line work, watercolor, traditional Japanese designs, or bold black-and-gray realism, finding a niche that you enjoy and excel at can create a loyal following.

Clients often seek out artists whose style aligns with their vision. Cody Daniel Thiessen explains that when they see consistency in your portfolio, it builds confidence that you can deliver exactly what they’re looking for.

Encourage Client Loyalty

Client loyalty is essential to the longevity of a tattoo business. Building a loyal client base not only generates steady income but also brings in new clients through referrals. Going the extra mile for each client, offering touch-ups, or sending a follow-up message a few weeks after the tattoo are small gestures that show clients you care about their experience.

Offering loyalty programs, discounts for repeat customers, or even occasional thank-you messages can encourage clients to come back. Host occasional events, like “guest artist” days, where other renowned artists visit your studio. These events can create buzz, encourage repeat visits, and increase word-of-mouth marketing.

Stay Educated and Evolve with Trends

Tattoo trends evolve over time, and what was popular five years ago may not resonate with today’s clients. Staying updated on the latest tattoo styles, techniques, and technologies is key. Attending tattoo conventions, participating in workshops, and collaborating with other artists can expand your skillset and expose you to new ideas.

Invest in continuing education for both yourself and your team. Techniques such as fine-line work, micro tattoos, or advanced shading can require specialized training. Cody Daniel Thiessen understands that the more versatile you are as an artist, the better equipped you’ll be to meet client demands and create unique, memorable designs.

Focus on Location and Studio Atmosphere

Location plays a crucial role in attracting foot traffic and building a solid client base. A central or trendy location with ample parking can be a significant advantage. However, if your studio is not in a high-traffic area, you can make up for it by building a strong online presence.

The ambiance of your studio is equally important. Clients want to feel comfortable and welcome. Design your studio to reflect the vibe you want to convey—whether it’s edgy, modern, or relaxed. Comfortable seating, tasteful decor, and small amenities like beverages or phone chargers can make clients feel at ease, enhancing their overall experience.

Establish a Robust Booking System

Managing bookings efficiently is crucial to running a successful tattoo studio. A robust booking system can streamline appointments, minimize scheduling conflicts, and reduce no-shows. Many studios use digital scheduling tools that allow clients to book online, reducing back-and-forth communication. Cody Daniel Thiessen explains that an efficient booking system should also include reminders to ensure clients don’t forget their appointments.

Setting clear policies for deposits and cancellations can protect your time and income. Make sure clients understand these policies upfront to avoid misunderstandings later.

Respect the Client’s Journey and Build a Community

Tattoos are often personal and meaningful to the clients receiving them. Understanding and respecting this adds a deeper layer to your relationship with clients. Share their excitement, ask about the meaning behind their design, and celebrate their journey with them. When clients feel that their artist is genuinely interested in their story, it builds a meaningful connection.

Consider creating a community through your business, whether through events, collaborations, or charity initiatives. Hosting events like art shows or “flash tattoo” days can foster a sense of community and bring people together, enhancing your studio’s reputation as a welcoming and inclusive space.

Building a successful tattoo business is about much more than artistic skill; it requires a balanced approach to quality, customer service, branding, and community building. With over 17 years of industry experience, Cody Daniel Thiessen understands that these lessons serve as a foundation for long-term success. Embrace your unique style, foster client loyalty, and remain adaptable to industry changes. With dedication and a commitment to excellence, your tattoo business can thrive in a competitive yet rewarding industry.

Thank you for visiting the online portfolio of Cody Daniel Thiessen, a highly skilled tattoo artist and owner of Scarecrow Ink, Chilliwack’s go-to tattoo studio for over a decade. With a career deeply rooted in artistic innovation, client-centered experiences, and community connection, Cody Daniel Thiessen has made a lasting impact on the tattoo industry in British Columbia’s Fraser Valley. Beyond his expertise in custom tattoo design and piercing, Cody Daniel Thiessen is actively involved in his community, supporting local initiatives and creating a welcoming space for all. His approach blends exceptional artistry with a dedication to making each client feel valued and empowered, helping to foster a vibrant and inclusive community at Scarecrow Ink.